Kwame AGYEMANG

INTRODUCTION

SFMC & Oracle Eloqua Consultant
InspireXT | REMOTE | Mar 2023 – Ongoing
– Performing an Eloqua discovery and producing a health check document to highlight the current state and how the platform is being used

– Creating an audit report which outlines strengths and weakness of how the Eloqua platform is being utilised and making actionable recommendations for improvements.

– Offering a 3-day on-site training for super users to cover all the Eloqua features. This included building template campaigns, programs, troubleshoot user questions and explaining automated backend processes

– Offering ongoing Eloqua support and Salesforce Integration

– Building 3 custom Preference Centres in Pardot

Salesforce Marketing Cloud & Oracle Eloqua Consultant
OVO Energy | REMOTE | Apr 2020 – Ongoing
– Supporting Marketing team design and rebuild complex campaigns and customer journeys in SFMC from Eloqua.
– Implementing Marketing Automation Best Practice in campaigns using dynamic content to reduce the number of marketing emails and making it easy to update content using shared blocks.

– Platform migration from Oracle Eloqua to Salesforce Marketing Cloud
– Providing technical Eloqua support to the Marketing team and advising the best way to implement marketing solutions within the platform

Oracle Eloqua Consultant
SSE PLC | HAVANT | Aug 2019 – Mar 2020
– Supporting DevOps team in designing and implementing Eloqua solutions for the business.
– Working with Marketing teams to understand the challenges they face using Eloqua and designing solutions
– Documenting best practice campaigns and processes to empower marketing teams to work in an efficient way
– Automating data uploads and contact update processes using integration

Senior Marketing Solutions Consultant
REED Business Information | SUTTON | Aug 2018 – May 2019

– Technical admin across 10 Eloqua instances and providing stakeholders with hands on solutions to business needs.
– Working with stakeholders to gather requirements, design and build new marketing automation processes for lead scoring, lead allocation, nurture programs and data cleansing.
– Providing training and best practice support to stakeholders on how to use Eloqua for their business needs; including implementing new campaigns, emails, forms and landing pages.

Marketing Automation Specialist
British Telecom | LONDON | Feb 2016 – Aug 2018

– Led the team in migrating campaigns onto Adobe Campaign and ensuring we are making the most of the platform features and adopting new best practices.

– I worked on putting in place a campaign process to help in the adoption of best practices for using Eloqua within my team and also with our external third-party users to improve efficiency and reduce campaign errors.

WORK EXPERIENCE

Lead Decision Executive
NOWTV |OSTERLEY |Mar 2013 – Jan 2016

– I built between 15 – 20 marketing campaigns per week; including customer segmentation, landing pages, HTML emails and reporting on customer engagement with these assets.

– I created customer exit surveys to better understand churn and the results were fed to senior management and product teams to aid in the decision making and product road map.

– I provided technical support to our internal users of the Eloqua platform from reporting to email/form/landing page creation.

Decision Executive
SKY | OSTERLEY | Jun 2011 – Feb 2013

– I worked with the Sky Retention team and advised them on key churn indicators in the Sky customer base and proactively built campaigns to retain customers before they churned.

– I built and managed over 50 marketing campaigns per month which targeted customers via channels like DM, TM, Email and SMS.

– I also worked closely with campaign planners and third-party clients on managing campaign deliveries and setting stakeholder expectations.

Database Analyst
SALVATION ARMY | LONDON| Nov 2009 – Jun 2011

– I managed a large database used for processing donations and contact information and created campaign segments and quarterly reports.

– Worked with 4 different fulfilment houses, checking and loading data into key systems for donation reconciliation.

– Provided technical support for about 25 internal uses of the database system with queries and new solution implementation.

Database and Systems Analyst – Internship
AXA INVESTEMNT MANAGERS | LONDON| Jun 2007 – Jul 2008

– I managed three databases used for logging issues for our IT department in UK, France and Germany.

– Provided team-based reporting to highlight how each member was closing off tasks assigned to them.

– I worked as an analyst on the development of a new CRM System for the IT Help Desk where I created an upload algorithm to migrate large datasets onto production servers.