Salesforce Marketing Cloud & Oracle Eloqua Consultant

UK-Based IT Professional

Eloqua and SFMC Freelancer


Self-motivated and results-oriented individual with analytical skills and experience executing marketing campaigns using automation tools, including Salesforce Marketing Cloud and Oracle Eloqua.

I have worked as a technical marketing specialist for companies like InspireXT, Fellowes, OVO, SSE, BT, Ogilvy One, Sky, NOWTV and RBI.

Over a decade of experience using Oracle Eloqua and over three years of experience using Salesforce Marketing Cloud (SFMC).

I have cultivated the ability to deliver work on time and to a high standard, as required by the business and stakeholders.

I have good people skills and work as a business analyst to gather requirements and design/build solutions for customer campaigns.

I have worked on nurture, retention, lead scoring and lead allocation campaigns which add value to businesses and their customers.


SFMC & Oracle Eloqua Consultant
InspireXT | REMOTE | Mar 2023 – Ongoing
– Performing an Eloqua discovery and producing a health check document to highlight the current state and how the platform is being used

– Creating an audit report which outlines strengths and weakness of how the Eloqua platform is being utilised and making actionable recommendations for improvements.

– Offering a 3-day on-site training for super users to cover all the Eloqua features. This included building template campaigns, programs, troubleshoot user questions and explaining automated backend processes

– Offering ongoing Eloqua support and Salesforce Integration

– Building 3 custom Preference Centres in Pardot


Salesforce Marketing Cloud & Oracle Eloqua Consultant
OVO Energy | REMOTE | Apr 2020 – Ongoing
– Supporting Marketing team design and rebuild complex campaigns and customer journeys in SFMC from Eloqua.
– Implementing Marketing Automation Best Practice in campaigns using dynamic content to reduce the number of marketing emails and making it easy to update content using shared blocks.

– Platform migration from Oracle Eloqua to Salesforce Marketing Cloud
– Providing technical Eloqua support to the Marketing team and advising the best way to implement marketing solutions within the platform


Oracle Eloqua Consultant
SSE PLC | HAVANT | Aug 2019 – Mar 2020
– Supporting DevOps team in designing and implementing Eloqua solutions for the business.
– Working with Marketing teams to understand the challenges they face using Eloqua and designing solutions
– Documenting best practice campaigns and processes to empower marketing teams to work in an efficient way
– Automating data uploads and contact update processes using integration


Senior Marketing Solutions Consultant
REED Business Information | SUTTON | Aug 2018 – May 2019

– Technical admin across 10 Eloqua instances and providing stakeholders with hands on solutions to business needs.
– Working with stakeholders to gather requirements, design and build new marketing automation processes for lead scoring, lead allocation, nurture programs and data cleansing.
– Providing training and best practice support to stakeholders on how to use Eloqua for their business needs; including implementing new campaigns, emails, forms and landing pages.


Marketing Automation Specialist
British Telecom | LONDON | Feb 2016 – Aug 2018

– Led the team in migrating campaigns onto Adobe Campaign and ensuring we are making the most of the platform features and adopting new best practices.

– I worked on putting in place a campaign process to help in the adoption of best practices for using Eloqua within my team and also with our external third-party users to improve efficiency and reduce campaign errors.


Lead Decision Executive
NOWTV |OSTERLEY |Mar 2013 – Jan 2016

– I built between 15 – 20 marketing campaigns per week; including customer segmentation, landing pages, HTML emails and reporting on customer engagement with these assets.

– I created customer exit surveys to better understand churn and the results were fed to senior management and product teams to aid in the decision making and product road map.

– I provided technical support to our internal users of the Eloqua platform from reporting to email/form/landing page creation.

Decision Executive
SKY | OSTERLEY | Jun 2011 – Feb 2013

– I worked with the Sky Retention team and advised them on key churn indicators in the Sky customer base and proactively built campaigns to retain customers before they churned.

– I built and managed over 50 marketing campaigns per month which targeted customers via channels like DM, TM, Email and SMS.

– I also worked closely with campaign planners and third-party clients on managing campaign deliveries and setting stakeholder expectations.


Database Analyst
SALVATION ARMY | LONDON| Nov 2009 – Jun 2011

– I managed a large database used for processing donations and contact information and created campaign segments and quarterly reports.

– Worked with 4 different fulfilment houses, checking and loading data into key systems for donation reconciliation.

– Provided technical support for about 25 internal uses of the database system with queries and new solution implementation.


Database and Systems Analyst – Internship

– I managed three databases used for logging issues for our IT department in UK, France and Germany.

– Provided team-based reporting to highlight how each member was closing off tasks assigned to them.

– I worked as an analyst on the development of a new CRM System for the IT Help Desk where I created an upload algorithm to migrate large datasets onto production servers.


SFMC Administrator
Salesforce – 2023

SFMC Email Specialist
Salesforce – 2022

Oracle Eloqua Luminary
Oracle University – 2019

Oracle Eloqua Masters
Oracle University – 2018

CIW Web Master
CIW – 2010


Computer Science BSc
Brunel University (2005- 2019)
Artificial Intelligence
– Database Architecture and Management
– Software Design, Programming & Testing


  • Oracle Eloqua
  • Salesforce Marketing Cloud (SFMC)
  • SQL/ Data / Databases
  • HTML / CSS / JavaScript / AMPScript
  • Microsoft Office / Google Suite
  • Agile Methodology


BIMI Implementation

Implemented a BIMI logo for my end client to have the company logo linked to the sender profile for all emails sent to customers improving engagement rates and brand trust.

Automating Campaign Exclusion

Designed and Implemented an automated campaign exclusion solution to allow customers to fall back into the target base after a period of time being ring-fenced. Ringfenced customers were stored within a table which was timestamped with a future opt in date

Lead Allocation

Redesigned and created new allocation programs within Eloqua for 8 businesses within RBI to help them allocate leads for sales. This involved building hundreds of automatic backend processes to route leads to designated sales teams, which increased conversions.

Preference Centre

Designed and developed the NOWTV email preference centre and also created a customer exit survey to analyse reasons for churn. Both solutions are currently used by thousands of customers day week and adding new insight in understanding customers.


Formula 1



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