Simple IF ELSE Statement in AMPScript.
If else statements are the basic when writing logic in any programming language.
You can define an outcome when a condition is true or false.
Below is a simple example of an IF Else Statement using AMPScript to define the subject line for an email based on gender.
In our scenario, we have two gender values, M and F.
Simple IF ELSE Statement in AMPScript
The code snippet below defines two variables which will be used to store information. (@gender and @subjectline).
When the gender from the table equals “M“, the text “The boys have arrived.” will be stored in the @subjectline variable.
If the above case is false, the text “The girls are here.” is stored in the @subjectline variable.
Finally, there is an output function that writes the output value of the variable @subjectline
AMPScript Code
%%[
var @gender, @subjectline
set @gender = gender_flag /* field in DE */
if @gender == "M" then
set @subjectline = “The boys have arrived.”
else
set @subjectline = “The girls are here.”
output(v(@subjectline))
endif
]%%
Results
Gender_Flag | Output |
---|---|
M | The boys have arrived. |
F | The girls are here. |
Check out our other post on personalising first name using AMPScript
You can use multiple If else conditions in your code if required by using the “elseif” function.
AMPScript Code
%%[
var @gender, @subjectline
set @gender = gender_flag /* field in DE */
if @gender == "M" then
set @subjectline = “The boys have arrived.”
elseif @gender == "Male" then
set @subjectline = “The boys have here.”
else
set @subjectline = “The girls are here.”
output(v(@subjectline))
endif
]%%
Results
Gender_Flag | Output |
---|---|
M | The boys have arrived. |
Male | The boys have here. |
F | The girls are here. |
You can learn more at the AMPScript Guide
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